Hi Guys,
A couple of weeks ago I completed a photo shoot for endurance Junkie triathlon clothing. Fantastic feel to the suits with a revolutionary material designed for comfort and performance. Andrew Sawatske from Hi-Tide Photography was the photographer for the shoot in Newcastle and Christina Turner joined me and modelled the female suits. Perfect weather and an amazing location to highlight a stylish triathlon suit. Below is the Press Release for the launch of endurance Junkie and I will have some photos from the shoot to post soon.
PRESS RELEASE: New triathlon brand “endurance Junkie” launches with Sportwool™ Race Suit.
July 15, 2010 sees the launch of endurance Junkie, a new brand of triathlon apparel aimed at long-distance and Ironman triathletes. Focusing on quality, performance and style, the brand’s products are designed for maximum breathability, body temperature control and total freedom of movement.
“We believe Ironman triathlon to be the most beautiful sport in the world”, says Peter Brees, founder of the brand and a long-time triathlete. “Everything endurance Junkie does will be based on our passion for the sport and designed to celebrate the glory and suffering unique to Ironman athletes.”
Sportwool™ Race Suit
endurance Junkie’s first core product is the Sportwool™ Race Suit. Available in both a men’s and women’s cut, the suit combines high performance with distinctive styling. The unique blend of technical fabrics provides maximum moisture wicking properties, first-class body temperature control and exceptional wearer comfort.
“The use of Sportwool™ is totally unique in a triathlon race suit”, states Peter. “When I look at what’s available on the market today, a race suit is supposed to be slick through the water. But what’s the point when 99% of the time, athletes wear a wetsuit over it for the swim? We rather believe comfort is key when you’re out on the course all day. We believe in maximum performance on the bike and during the run.”
Why Sportwool™?
Sportwool™ is a lightweight, composite fabric consisting of a layer of machine-washable superfine Merino wool next to the skin and a layer of tough, easy-care polyester on the outside. As a result of Sportwool™’s unique construction, the wearer stays cooler when exercising and formation of liquid sweat is delayed. When formed, the liquid sweat is carried away from the skin to the outside of the fabric, leaving the inside dry and resulting in less ‘clammy’ garment cling. In addition, Sportwool™ is elastic, provides UV protection and does not retain odours.
Extensively tested
The endurance Junkie Test Program collectively engages endurance Junkie designers, manufacturing associates and triathletes of all levels throughout the entire product development process. Before being put to market, new products are tested extensively in real life conditions.
Australian former pro triathlete Bevan Leach, a member of the test team, raced Ironman Australia in a Sportwool™ Race Suit prototype and qualified for Ironman Hawaii in it. “Very impressed with how the suit went. Comfortable all day, I did not notice the heat at all. It did its job well. Looking forward to putting it on the podium in Kona in October”, is what he had to say after the race.
Where to buy
Products will be available exclusively on the website www.endurance-junkie.com. If you are a member of a team or a club and would like to book demo suits for trial purposes, please get in touch with Peter at peter@endurance-junkie.com.
Dedicated athletes who place a premium on quality, performance and design can now add endurance Junkie to their list of must-have brands.
info@endurance-junkie.com
www.endurance-junkie.com
END OF PRESS RELEASE
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